Advice

WOW – OUR MARKETING IS TAKING SHAPE

We have recently just had some smart new presentation folders designed and printed – thanks to the guys at Ashgrove Trading – http://www.ashgrovetrading.com – and damn nice they were too. But, as well as making me think about marketing, the whole process got me to thinking about how you present your business and the importance of brand identity. Heres an interesting piece I found about the power of using good presentation folders. Designing presentation folders does not simply involve choosing pretty pictures and pretty words. The good kind of custom folder printing requires a degree of finesse and cunning that should be inherent in most business people. If you do not know yet how design your presentation folders with that right kind of finesse, then we have some work to do. Below, you will find a list of initial tips about folder printing and design. These tips are all about acquiring a…

Advice

GOING FOR BREAK? GET TO KNOW THE AREA FIRST

Going outside, into nature to try a Skye ridge guiding experience, for example , or to a new place like Italy is always exciting. Especially if you are going to visit new areas and see new things – it is a trill that only true travelers can enjoy. But its an experience is twice as pleasurable when you discover it for the first time and this is why many people decide to visit new places rather than the ones they already know. However, going in new places can sometimes be dangerous. On the one hand some people say that researching the place you are going to visit kills the surprise, while others say that it is important to know what you are getting yourself into and what you should expect. First of all, research has never been a bad thing. It doesn’t mean that you have to see photos of the…

Travel

MALGRATE CASTLE – MALGRATE IN THE LUNIGIANA

We took friends on a Lunigiana castle tour this weekend. The weather wasn’t bad. The surprise came at Malgrate Castle, where the normally empty parking lot was full, and a  tour bus had parked smack in the middle so that people had to gingerly back out of parking places. The unmarked and as yet untried Ristorante La Torre di Malgrate was animated with voices of coach tourists at 2:45 pm, which happens to correspond to the time we arrived. The castle opens at three. Well, it’s Italy, so 3:05. The tower, when observed in the right light, looks a bit ominous, as if stained with the blood of those who’d fallen from (near) the top and washed (down) with boiling oil. Perhaps I am reading into the scene. Excuse me. Malgrate castle, like most of the castles in the Lunigiana, is a Malaspina castle, devised to protect the byways and…

Travel

THE BEST WAY TO FIND A QUALITY APARTMENT

Last week, my nephew told me he was trying to find his own apartment. He said that he had been thinking about it for a while, because he really wanted to get out of his parents’ house, but he really had no idea where to start. He asked if I would help him, and I told him I certainly would, because I have lived in several apartments in my time and have developed a really effective approach to find an apartment that will best fit your individual needs. He came over for lunch and then we went to work. I told him that the first step to find an apartment was to determine what price range he found acceptable. I told him this was an important step because he did not want to find an apartment that he found really appealing and then learn that it was out of his…