In a sense, it could be argued that Italian coffee maker Lavazza has controlled paradise for around fifteen years.

Recently though, trouble seems to have percolated its way up into kingdom come.

Devilish Swiss mega-food giant Nestle appears to have mounted a challenge to Lavazza’s 15 year domination of the heavenly kingdom and has sent mega-Holywood star, one George Clooney, to do battle at the pearly gates in the hope that he may be able to convince the almighty consumer to favour the flavour of Nespresso.

Lavazza may well be considering trying to give arch rival Nestle a thorough roasting in the Italian courts for attempting to invade what has been Lavazza’s dominion for the last 15 years or so.

Indeed, Lavazza has already requested, reputedly at a low-key meeting in a Turin coffee house, that Nestle cease and desist in its attempts to mount this dastardly George Clooney led paradise invasion campaign.

Aiding and abetting George Clooney, who many Italians thought loved Italy and one rather attractive Italian in particular -Elisabetta Canalis- is John Malkovich who plays the heavenly coffee drinking father in Nestle’s bid for paradise.

Yes, an almighty storm in a (Lavazza) coffee cup is brewing.

Expect spilt coffee beans in the ensuring battle.

What is all the fuss about?  Make yourself a cup of coffee and read on to find out more.

Lavazza Serves It’s Heavenly Coffee in Paradise

Here is a collection of Lavazza coffee ads from the last 15 years.  The heavenly connection is quite clear, as you will see.

Click here to view the embedded video.

Nestle Attempts to Get Nespresso Past the Pearly Gates

And here is the ad which Nestle is employing in what is being viewed as an attempt to gain control of the coffee market in paradise.  This ad is also being shown on Italian television, much to Lavazza’s disdain:

Click here to view the embedded video.

If I were chief coffee advisor to God’s procurement department, I’d recommend that he send Nestle off to some hotter region to tout for business.

Coffee lovers should go for real coffee in paradise!  All those bad people roasting down below deserve something else, adds he, mischievously.

By the way, if you did not know, Lavazza does rather nice coffee flavour calendars.  The 2010 Lavazza Calendar can be seen here:

2010 Lavazza Calendar – Have a look at the other calendars too – especially if you like photography.

Declaration of interest.  First, I like Lavazza coffee (Crema & Gusto is my favourite), and I drink it at home.  Secondly, I helped Lavazza a little with the launch of the 2010 Lavazza Calendar.  I also drink Nescafé, but, after many years in Italy, I would hesitate to call it coffee.

I may not end up in paradise.  I may end up with a Lavazza 2010 Calendar.

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