We have recently just had some smart new presentation folders designed and printed – thanks to the guys at Ashgrove Trading – http://www.ashgrovetrading.com – and damn nice they were too. But, as well as making me think about marketing, the whole process got me to thinking about how you present your business and the importance of brand identity.
Heres an interesting piece I found about the power of using good presentation folders.
Designing presentation folders does not simply involve choosing pretty pictures and pretty words. The good kind of custom folder printing requires a degree of finesse and cunning that should be inherent in most business people. If you do not know yet how design your presentation folders with that right kind of finesse, then we have some work to do. Below, you will find a list of initial tips about folder printing and design. These tips are all about acquiring a design with certain finesse about it, getting people to engage and respond to those custom presentation folders well. So let us start with the list.
a. Audience Research – Have you heard of the phrase “knowing is half the battle?” If you do, then you know what I am talking about here. Audience research is the key if you want to be effective with your folder printing. By knowing precisely what your readers like to see, and how to attract and engage them with text and designs, you can easily deliver a great presentation folder that will engage them without too much difficulty. Moreover, proper audience research gives you a good guide in developing all the other aspects of your presentation folders, including the content you will put inside it. So make sure that you do your preliminary research. Know who the likely audiences are, their demographic information and any cultural or personal preferences they might have. With the right knowledge, it should be easier to create great custom folders.
b. Using key power words – Research in hand, one of the simplest things you can do to have some finesse with the design of your custom folders is to use key power words in your title. Your audience for your presentation folder will likely have a few wants and needs that can be engaged by some words. For example, if you are presenting to investors, words like “profit”, “revenue”, “returns” are great words to include in the folder title to start engaging them at the presentation folder level. This can easily be applied and customized to other audiences of course. It is simple and direct, but those words will have their impact.
c. Using key color tones – You can also practice a little finesse with your design using key color tones and schemes. Certain colors connote certain meanings of course. When used correctly in a design, you can easily integrate a certain emotion or meaning into those presentation folders even if you do not have the images and text yet. As a general rule, you can use bright colors like yellow and orange to inject energy, dynamism and happiness to the design, whole cooler colors like green and blue to illicit calmness, focus and stability. Just choose the right colors for the right mood that you want to put out with your presentation folders.
d.Using powerful imagery – Lastly, finesse with the design of presentation folders means using the right and powerful image elements. You should not just pick pictures that are just pretty. You should use images that have a direct impact on your audiences. If money or prosperity is one of their primary goals, then an image expressing wealth might be good. If they need to see professionalism and excellence in your report, then you should show them precisely that in your images. You have to pick your images in this precise way for your custom folders to get that immense impact that will help you succeed in your presentation.
So that is how you design custom folders with finesse. Just remember the concepts and themes above as you design for folder printing. Your color folders will be unstoppable after doing them.